Sotto, Washington D.C.

Every month, we send out a Constant Contact newsletter to showcase our newest projects and updates. If you would like to receive these newsletters, please send us an email indicating your request. 

Here at Kaswell, we believe that flooring is what brings a space together. That’s exactly what happened with our End Grain Mesquite floors that were installed at Sotto, an upscale restaurant in Washington D.C., known for its smoked meats, house made sausages, and craft cocktails. Located on 14th Street NW below Ghibellina’s, Sotto is quickly becoming a D.C. hot-spot for live music and a good time, thanks to owner Ari Gejdenson.

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“I am very pleased with the quality and durability of the Mesquite End Grain flooring I had installed at my restaurant. Our floors look stunning and hold up well to the high-traffic and wear-and-tear of a restaurant. We have gotten so many compliments from our guests. Installation and the final result was just what I hoped for and I would highly recommend it to anyone looking for a high-quality, beautiful floor. Kaswell did a great job!”

Ari Gejdenson, owner of Sotto DC

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The End Grain Mesquite for Sotto was sold in 3″x 3″ x 1/2″ blocks that were then sanded and finished with poly-urethane for extra protection. Though the natural color is a reddish-brown, we are able to stain the product in multiple shades of brown-ranging from walnut to espresso.

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Our End Grain Mesquite block floors are the perfect option for high traffic hospitality spaces that experience a constant stampede of Jimmy Choo stilettos. Our most durable product, these blocks can withstand the busiest of evenings due to its hard-wearing surface and stability. Mesquite has been installed in such places as Lavo Nightclub (New York), The Lumberyard (Laguna Beach, CA), Sanctuary Hotel (New York), and The Ritz Prime Seafood Restaurant (Newport Beach, CA)- scheduled to open later this year. Other hospitality installations that feature our products include Nobu Restaurant City of Dreams Casino (Manila, Philippines), Marquee Nightclub & Dayclub of The Cosmopolitan (Las Vegas, NV), and the Dream Downtown Hotel (New York).

The Viridian, Boston

Every month, we send out a Constant Contact newsletter to showcase our newest projects and updates. If you would like to receive these newsletters, please send us an email, indicating your request.

Client: Kaswell Co. (508) 879-1120 Project: Viridian Lobby - Boston, MA For more information Contact Gregg Shupe 508-877-7700


Kaswell Flooring is happy to share photos of our engineered white oak end grain plank product recently installed in the lobby of The Viridian, Boston’s newest luxury residences. Designed by Bruner/Cott & Associates, The Viridian overlooks historic Fenway Park in the Back Bay Fens area, with expansive views of Downtown Boston and the Charles River. The Viridian offers residents with spacious living, accompanied by concierge services, two rooftop entertainment spaces, and a state-of-the-art Health Club.

Client: Kaswell Co. (508) 879-1120 Project: Viridian Lobby - Boston, MA For more information Contact Gregg Shupe 508-877-7700


“Kaswell’s expertise regarding end grain flooring played a significant factor in the successful installation of their engineered end grain floor in the main lobby of The Viridian, a high-rise luxury apartment building in Boston’s Fenway neighborhood. Kaswell provided critical information to us, the contractor, and the owner to allow us to make the perfect choice regarding technical and aesthetic choices. What a great floor!”

Scott Chisholm, Architect, Bruner/Cott & Associates

Client: Kaswell Co. (508) 879-1120 Project: Viridian Lobby - Boston, MA For more information Contact Gregg Shupe 508-877-7700


There is nothing more durable and unique in the wood flooring industry than our end grain block flooring. Our engineered end grain plans, available unfinished or prefinished, combine durability and stability, with the ease of installation, for great eye-catching appeal. If you are designing commercial space or a residential loft, our flooring would add warmth and beauty to your designs.

If you would like to see more pictures of The Viridian, or would like to receive samples of our products, please contact a Kaswell sales associate.

Edgar Allan Poe article

On March 19,1845 Edgar Allan Poe wrote about street paving. Here is an excerpt from his article (fifth paragraph):

“It is generally admitted, we believe, that as long as they last, the wooden pavements have the advantage over all others. They occasion little noise (we place this item first and are serious in so placing it as the most important consideration of all); they are kept clean with little labor; they save a great deal in horsepower; they are pleasant to the hoof, and thus save the health of the horse-as well as some twenty or thirty per cent in the wear and tear of vehicles-and as much more, in time, to all travellers through the increased rapidity of passage to and fro”.

 Click here for complete article

Chips off the old block!

This is my 45th year in the family business. The same thing still happens to me now as it did years ago. Here’s what happens when I meet someone…

So I’m at a party. I meet someone new. He or she asks me, “So what kind of work do you do?”

People seem to define us by what we do, rather then what we think… don’t they?, but I answer, “l’m in the flooring business!”

“Oh,” they reply, “carpets and tiles?”

“No” I answer, “wood.”

They reply “Oh, hardwood flooring?”

I answer, “No, wood block flooring.”

They then ask, “What is wood block flooring?”

So there I am trying to explain to a stranger, “Well you see, you cut off a tree and expose the annual rings so you can count how old the tree is… well that’s the wearing surface of most of our floors.”

Most of them will say, “Oh, I’ve never seen that before.” And that’s the way the conversation starts, and here I am 45 years later still having these same conversations!

I’ve enjoyed the last 45 years, and plan to enjoy the next 45 even more! The business is in good hands with my son Josh, and I’m free to keep looking for new products. Wait till we show end grain tiles in various patterns, prefinished, ready to stick on a wall! I’ve enjoyed learning the history of our products too. End grain blocks were once used as street pavers in the USA, and we’ve copied an article on our site, written by Edgar Allen Poe, who wrote about the streets of Baltimore. Very cool! We paved a street in Chicago recently with black locust blocks. Soon after 911 some of our blocks were installed on Wall Street … right on the street! And, we’ve installed blocks at the Baseball Hall of Fame. My idol, Ted Williams’ statue sits on one of our end grain block products.

What a versatile product we have. Capable of being used out of doors for street pavers, rugged enough for the most severe industry activities, and yet beautiful enough for museums, homes, restaurants, etc. I challenge anyone to tell me another flooring product so versatile! We do appreciate the special places where our floors have been installed. I think it will always be a thrill for me to see one of our floors in high profile places. Our blocks are recognized worldwide, for very special places. What the World Wide Web has done for all of us!

A far cry from the days with my dad… of carbon paper, typewriters, creosote treated blocks and coal tar pitch!

Norm Kaswell